Monday 23 November 2009

Not as exciting as I first thought

Probably for the best, but the headline: "Hunt for Scottish sharks officer" refers to a recruitment drive, and not a tragically ironic tale of a man feared to have made the ultimate sacrifice in his quest to protect an endangered but lethal species.

Similarly, "Shuttle astronaut becomes father in space" isn't quite as groundbreaking as you might have expected. It's almost like they're doing it deliberately.

Friday 13 November 2009

Tom Swifties

By way of light relief (and because Tom Freeman seems to have the franchise for Uxbridge English Dictionary):

"I'm off angling," said Tom acutely

"I'm going to swim to the Isle of Wight," said Tom insolently

"Sergeant, take the prisoner downstairs", said Tom condescendingly

"I'm determined to air-cool this small biting insect," said Tom fanatically

"Sorry, but I've got to let you go," said Tom discerningly

...and, by way of variation:

"But I don't want to eat whale meat," Tom blubbered.

Thursday 12 November 2009

Winds of change

As a follow up to the below, I've come across a more directly applicable study on people's susceptibility to be swayed by the "local" majority. This study from the LSE shows what happens if you feed people slanted news on an issue (in this case, the EU). Astonishingly enough, being presented with consistently biased information does change the way you think about an issue. But it does it gradually:

Michael Bruter, a senior lecturer in European politics at the school, fed a steady diet of slanted newsletters about Europe and the European Union — either all good news or all bad — to 1,200 citizens of six countries over two years.

Over time, Bruter found, and without exception, the readers subconsciously adopted the bias to varying degrees and changed their view of the EU and of themselves as Europeans, a few of them in the extreme. Surprisingly, they didn't register any change right after the newsletters stopped — not until full six months later, when they had obviously let down their guard.

This, then, is why it matters that, (e.g.) the Sun is supporting the Tories. Not because it can order its readers to vote accordingly, but because it can decide the story it wants to tell them. Then they'll make up their own minds accordingly. But of course, this has to be a somewhat subtle process. Step over the line between impartial judgement and naked character assassination, and people quickly start to question the quality of the information your feeding them. And in the present case, it seems the Sun has made people think better of Gordon Brown, which is no mean feat nowadays. But only, I suspect, as far as that one story goes. In one month's time, this incident will be firmly in the past but the one-sided narrative, and its effect on voters, will remain. The best way to destroy reputations is erosion, not demolition.